After honing his skills as a writer and editor at 4Creative Rob Blishen graduated into directing promos. He was immediately rewarded for his work (D&AD, British Arrow...), confirming his talent. The world of commercials soon beckoned. He joined the prestigious RSA Films (Ridley Scott's company) directing the Lexus campaign. Despite the shift in scale he still likes to approach every job with the collaborative spirit he learnt at Channel 4. He also led the Renault campaign with Thierry Henry, in which he demonstrated his ability to film the comedy while retaining his unique craft.