Petr Simon started his career as a photographer. He later became interested in filmmaking and in the possibility of telling more complete and developed stories. His aesthetic is ultra dynamic, rhythmic and powerful with a strong taste for fast travellings and an extremely mobile camera. His artistic direction, his modern approach to filmmaking and his sense of cohesive casting make him one of the most prominent directors of his generation. Petr has directed commercials for brands such as Jägermeister, Skoda or Lego and his music video for Flohio was shortlisted at the 2022 UKMVA.